When a business takes the leap to expand to another country, like in our case, to the United States of America, rebranding is inevitable. And we are excited by both the expansion as well as the rebrand of our award winning South African online school, now known as Think Digital Academy.
Our CEO, Ms Janessa Leita, explains, “As Think Digital College continues to grow in South Africa, and online education gains further popularity under the circumstances of the COVID-19 pandemic, we saw it prudent to spread our wings to the USA – a goal we have been working on for some time now.”
She elaborates further with, “The expansion to the United States of America has become a reality as we have now registered our first institution in the state of Florida.”
What happens when you open doors in a new country?
With the first phase of global expansion of any business, online schools are no exception, there must be evolution. In this case, cultural evolvement was necessary. Janessa explains, “Our international expansion has however, meant that we have had to change our name in the process, as the word ‘college’ refers to a tertiary institution in the USA. As a result, our exciting new name Think Digital Academy was birthed.”
When certain things change (like our name) others remain the same
Think Digital Academy is undoubtedly built on the vitally fundamental pillars of Think Digital College, that of quality, advancement, and integrity. This online school that was born and launched in South Africa, which recently scooped the international 2020/21 Corporate Livewire Prestige Award, has carried over its finest traits to the American market. While this growth has been taking place, and remaining true to our mission, we have not skipped a beat in serving the online students of South Africa in the process. The Prestige award was a great honour, one that drove home the message that all online students and stakeholders should be assured of exceptional service in a safe, online school environment. Now we aim to bring the same standard of online schooling to the United States of America.
Energised, excited and exhilarated
There is no better time to use some alliteration to express the sheer joy and passion we are moving forward with as a team and organisation. Think Digital Academy is an online schooling brand that we will grow from strength to strength, but never losing sight of our online students, ensuring they always have the best available education and service delivered to them.
“Our online students are our why, they are our purpose. And everything Think Digital Academy keeps striving to do, will have these fine, young people top of mind” emphasises Janessa.
You can find more information on our online school curricula or feel free to reach out to us with any questions you may have.
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